SanDisk SD Card Breaks Through the $10 Mark

SanDisk has dropped the prices on its Shoot & Store SD cards to the point where one of them costs less than $10.

The Shoot & Store line of flash Storage cards is sold in supermarkets, drug stores, and other mass-merchant outlets. In the U.S. alone, this line of cards is currently sold in more than 10,000 stores. They are intended for digital cameras, but handheld and smartphone users can make use of them, too.

The 32 MB card, priced previously at $14.99, now has a suggested retail price of $9.99.

The price of a 64 MB Shoot & Store card has been reduced from $24.99 to $14.99.

These price changes are being applied throughout the Shoot & Store product lineup, which consists of CompactFlash, SD, Memory Stick PRO, and, in the next 30 days, xD-Picture Card (in 32 MB capacity).

Kent Perry, SanDisk product marketing manager for the Shoot & Store line, said, "SanDisk was able to achieve this important price point because of our unique vertical integration model for manufacturing these cards as well as our economies of scale through very high-volume production."

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