Palm Pre Commercials Are Effective, If Odd

By Ed Hardy, Brighthand Editor | | 4691 Reads

Many people find the TV commercials for the Palm Pre a bit odd, but HCD Research says these ads are effective.

Palm Pre TV Ad This marketing and communications research company did a study among 305 viewers of one TV ad by Sprint.

The majority of viewers reported that “inspiration” and “happiness” were the emotions they felt most while watching the commercial.

It also revealed that the majority of viewers (67%) reported that the ad was either somewhat effective or extremely effective, while 16% of viewers indicated that the commercial was confusing.

More details on the results of this study can be found on the HCD Research website.

Source: MediaCurves

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