One of the hallmarks of smartphones made by HTC is the Sense user interface, which the company uses to give its Android OS models a distinct look and feel. A new version is on the way, and this will be less complex than its predecessors.
HTC's chief product officer, Kouji Kodera, told Pocket-lint "From the original Sense up to Sense 3.5 we added too many things. The original concept was that it had to be simple and it had to be easy to use and we had that philosophy, but over time it got cluttered."
The re-designed version of HTC's Sense 4.0 will debut on the HTC One X (shown at left) as well as on the other models of this new series.
Many of the best-known makers of Android devices employ a custom user interface: Samsung, Motorola, as well as HTC. They use these to differentiate their products from their competitor's.
The goal is to create something that's better than the "stock" version of Google's operating system. However, reviews of these are sometimes mixed.
Custom UIs are also accused of slowing down the process of getting out operating system upgrades. For example, Samsung said that it won't be able to bring Android OS 4.0 to the original Galaxy S I because its TouchWiz custom UI uses too much space in the ROM (Read Only Memory).
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