Although an earlier experiment failed, Google is looking to get back into the hardware sales market by offering the Samsung Galaxy Nexus unlocked to the general public.
When the Google Nexus One was introduced in 2010, the company offered the phone unlocked. However, sales were low because the public preferred to buy their smartphones from carriers. Since then, the Nexus One’s successors have been sold through carriers.
Google is reviving its old strategy, somewhat. Starting today, it is selling an unlocked version of the Samsung Galaxy Nexus for $400 without any carrier commitment or contract. Customers will be able to use the device on the GSM network of their choice (AT&T or T-Mobile). It will also come pre-loaded with the Google Wallet app which allows users to easily make purchases with a simple tap of the phone.
Samsung Galaxy Nexus Preview
The Galaxy Nexus debuted from Verizon a few months ago, with Sprint following suit earlier this week. It runs Android OS 4.0 (Ice Cream Sandwich) on a 1.2GHz dual-core processor, with 1GB of RAM. This smartphone has a 4.65-inch, 1280 x 720 (720p) Super AMOLED display and 32GB of internal storage.
The version being offered unlocked supports 4G (HSPA+) networks, but not LTE. It also has Wi-Fi, Bluetooth, GPS, and NFC (Near Field Communications).
Don't miss our review of the Samsung Galaxy Nexus.
Source: Google Mobile Blog
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