Apple Maps, an app which was released a few days ago as part of iOS 6, is already facing criticism due to a number of geographical errors. The app has been reported to misidentify locations, cities, and has even failed to display certain locations all together. These complaints have been worldwide, but the majority of them seem to be coming from Europe.
In light of this, Google is rumored to be working on its own navigation application for the iPhone and other iOS devices. The Maps app from iOS 5.x and before was made by this company, before being replaced by one developed by Apple.
No official statement has yet been made by Google, and there are still questions as to whether Apple will approve the application in the App Store or if the application even exists at all.
Of course, seeing how Apple already replaced Google Maps with its own version, it is possible that it may turn down Google Maps on the basis that it "competes with existing functionality". However, if Apple was to do this, it could expect a large backlash from consumers. And it would raise questions about all the other third-party turn-by-turn navigation apps already in the iTunes App Store, such as Telenav Scout.
Nevertheless, Apple does seem driven to at least fix its current map application as it has been slowly and carefully updating the flawed information, and is reportedly hiring new staff to work on future versions. As to whether or not Apple will allow Google Maps onto into its App Store, only time will tell.
In the mean time, there is a work-around to bring a version of Google Maps back to Apple smartphone.
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