The aptly-named StarStar Me service lets customers pick a combination of numbers to spell out their name, nickname or any other five-to-10 digit number arrangement, with users then dialing "star star" and the chosen vanity name to reach the caller. For example, to reach someone with the name Sarah, one would dial **SARAH (**72724).
StarStar Me also provides an automatic custom text response to phone calls the user doesn't answer, similar to the new Phone app in iOS 6.
In addition, subscribers can connect their blog or social media information to their accounts, making the information visible to those who search them. Android users can manage their incoming calls, automatically sent text messages and contact info via the free StarStar Me app, with a version for the iPhone coming soon, according to Sprint.
Sprint is the first carrier to offer the program, which costs $3 a month per StarStar Me number, with subscribers able to have two vanity numbers per mobile phone number. The service works with iOS and Andoid, and supports phones running on all major carrier networks.
The Palo Alto-based Zoove had previously sold its "star star" numbers to businesses only. After realizing the large opportunity it was missing out on by not targeting individuals, the company partnered up with Sprint to share its million-plus registry of vanity numbers with mobile phone users.
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