Google has announced that it does not plan on creating dedicated apps for its business products, such as Gmail or Drive, for the Windows 8 or Windows Phone 8 platforms. Instead, the company will focus on improving its iOS and Android products to better fit the needs of the evolving mobile market.
In an interview with U.K.-based V3, Google Apps product management director Clay Bavor gave some insight on the company's plans for Microsoft's mobile operating system, citing a lack of interest from clients as its reason for not moving forward on any app development currently.
"We have no plans to build out Windows apps," said Bavor, as originally published on the V3 website. "We are very careful about where we invest and will go where the users are but they are not on Windows Phone or Windows 8."
Although that doesn't mean the Internet giant won't give the idea a second look, as Bavor noted that if users' interest in the interface increases, Google would invest in building dedicated apps for the platform.
Users of devices running Windows will still be able to get Gmail through another email app, or access Drive on the Web, but Google won't create dedicated apps for its services on these platforms.
Concentrating on the Cloud
With Android and iOS currently holding the top two spots for mobile operating systems in the market, Google is determined to improve the user experience for core apps on smartphones and tablets powered by these platforms, according to Bavor, who highlighted the addition of native editing of spreadsheets as an impressive upgrade offered by the company this year.
Looking at these updates as just the "first versions" of their mobile experience, according to Bavor, Google will continue to invest in mobile apps in the coming year, as it hopes to develop the smoothest user experience possible. The company will focus on its enterprise mobile offerings in particular, as more businesses turn to the cloud, no longer scared of the mystery that the infinite space holds.
"Cloud is no longer a mystery. Almost every company we talk to is going through a monumental change where everyone is using not just one or two devices but sometimes as many as five with tablets, laptops, smartphones and desktop machines," said Bavor."The only way you can really provide a user experience that fits this is by using a cloud architecture, so staff can get data on all devices and ensure applications are up to date."
Yet, as the Internet firm strives to offer the best experience for users, it might have to work harder to convince the enterprise field of its reliability after Monday's Gmail and Drive outage, which left users in the dark for over 30 minutes.
With 2013 only a few weeks away, it will be interesting to see what Google will introduce next year.
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