Sprint will soon provide commitment-shy customers with its own brand of prepaid wireless service, as the carrier has confirmed that it will launch Sprint As You Go, a monthly-payment plan that will offer unlimited talk, text and data without speed throttling.
The service is set to roll out on Jan. 25 and will include a $70 per month plan for smartphones and a $50 a month plan for feature phones. The carrier touts that both plans will no longer limit customers on their data usage, and will give access to Sprint's nascant 4G LTE network. The service won't support premium smarphone features such as Wi-Fi hotspots and Navigation either, however it will support 1XRTT data roaming.
Sprint will sell two smartphones for the service, with the LG Optimus Elite priced at $150 and the Samsung Victory selling for $250. The Victory will be the only LTE-equipped phone offered on the prepaid service, giving users the ability to access the carrier's 4G high-speed network without having to purchase an annual contract. Those looking for an inexpensive option can choose between the $50 Samsung M400 or $79 Sammy Array to run on Sprint's featurephone prepaid plan.
Unlike its Boost Mobile subsidiary, the carrier's Sprint As You Go service will only be sold through Sprint stores to customers looking for a prepaid option. As its own branded service, Sprint's As You Go plans will not be sold through indirect or resale distribution channels, like the Virgin Mobile and Assurance Wireless options.
With a plethora of choices available to customers looking for a pay-as-you-go plan and T-Mobile's pending merger with MetroPCS likely to create a larger rival for the prepaid market, Sprint may benefit from adding more phones to the lineup or giving customers the ability to buy any current handset on the service.
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