While T-Mobile still finds itself lagging behind its competitors, the self-proclaimed "Uncarrier" has managed to produce its fair share of waves in the mobile market, with the carrier's latest game-changing program Jump (Just Upgrade My Phone), possibly being its biggest move yet. However, AT&T doesn't appear content to sit back while its competitor makes moves, as the carrier announced its own variant of a similar trade-in policy on Tuesday.
The new initiative, called AT&T Next, appears to be closely emulating T-Mobiles Jump program, allowing customers to upgrade their device once every 12 months "with no down payment, no activation fee, no upgrade fee and no financing fees."
The plan would essentially allow AT&T consumers to opt for a new device with no down payments, making monthly payments for that device for the next 12 months. After that period users would be able to pick up another device, again with no down payments. Consumers will still be able to keep their device beyond 12 months and pay it off completely over a 20-month period if they wish. The monthly payments range from $15 to $50 a month depending on the device purchased.
Verizon Wants In, Too
AT&T may not be the only carrier to change its policies in accordance to T-Mobile's new plan, though. According to a roadmap leaked by Droid-Life (seen here), Verizon Wireless may be preparing to announce a similar program that would allow its users to switch handsets more frequently. The program, reportedly called VZ Edge, would allow customers to pay a monthly fee in place of purchasing the device up front. From there users would be eligible to upgrade their device once 50 percent of the current device's cost has been paid off.
While Verizon has yet to officially announce this new initiative, the leaked image details that Verizon will launch its VZ Edge program on August 25.
more than 100 focused websites providing quick access to a deep store of
news, advice and analysis about the technologies, products and processes crucial
to the jobs of IT pros.
All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement