Apple sold over nine million iPhones in the products' inaugural weekend, with demand for both iPhone models seemingly off the charts. According to the company's press release, the entire first shipment of iPhone 5s units was sold through - which means every single Apple Store sold out of its first supply of iPhone 5s models (this doesn't necessarily mean that stores such as Wal-Mart or carrier-branded retail locations did the same).
CEO Tim Cook called the showing Apple's "best iPhone launch yet," and a "new record."
Currently, all three colors of the iPhone 5s are sold out at Apple's online store, with shipping dates listed as a nebulous "October." iPhone 5c, however, will ship within 24 hours.
While many consider Apple to have "underestimated" demaned for the 5s and overestimated demand for the 5c, it's far more likely that production levels simply weren't up to speed. Most of the hardware within the 5c has been shipping in the 5 for a year now, so most things aside from the case were ready to go, whereas things like the chipset, camera sensors, fingerprint sensor, battery, and more were all new in the iPhone 5s.
Still, perhaps more impressive than a nine million sales figure (Apple carefully neglects to break down the sales between model or capacity) was the news that Apple now has over 200 million devices running iOS 7. Not capable of running iOS 7, but 200 million devices that have already completed the upgrade. That's an astounding number of software upgrades by any metric, especially when performed in under a week's time (barring the comparatively few developers / people who pirated a dev copy of the beta).
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