It’s not often you hear someone sing the praises of a doodling app when discussing the more sober and straightforward concept of productivity. But creative types are professionals too, and the increasingly competitive social media environment has made it imperative for savvy business owners to create unique marketing messages that can reach untapped markets. Doodle Buddy is a new Windows Phone app that, in the right hands, can be a powerhouse tool to that effect.
On the surface, Doodle Buddy looks like the ultimate app for beleaguered parents who simply want to keep their kids occupied without having them create a holy mess. Freehand painting is accomplished by tapping the screen and dragging a finger around to create shapes. To erase, simply shake the device like an etch-a-sketch and watch the screen revert to a blank canvas. There’s also an “undo” feature that erases the last screen stroke, allowing you to refine your creations.
What elevates Doodle Buddy above similar doodle programs, though, are its advanced functionalities, such as its ability to import images from your phone’s gallery. You can then use these images as a background canvas on which to overlay freehand drawings, stamp shapes, and rotatable typed text. There’s a host of stock shapes and images that can be painted over and customized, and the ability to choose from a variety of drawing tools — including paintbrushes, stencils, and smudge effects — makes it possible to create more precise drawings that go beyond the realm of remedial entertainment.
Once an image is saved, you can share it through email, text message, or Facebook. The limitations here are evident — Doodle Buddy could stand to integrate a wider array of sharing options and include sites like Twitter and Instagram — but perhaps the developers at Pinger, Inc. haven’t yet realized the full potential of their own creation.
The variety of creative uses for an app like Doodle Buddy are many. Engaging, on-the-spot images can be created and shared instantly via social media by enterprising marketers who want to get the word out about their events in real time. Artists in remote areas without access to brush and canvas can whip out their Windows Phones and sketch out inspiring images with ease. You can even use it to create your own crude music videos.
Previously available on the iOS and Android, Doodle Buddy is now also up for grabs for Windows Phone users. At a door-busting price of zero dollars and zero cents, it’s an investment worth making for those seeking a free and easy tool to help them maximize their marketing efforts.