Brighthand Film Festival Zeros In on Mobile Marketing

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TechnologyGuide and Brighthand will host the 2nd Brighthand Mobile Film Festival this October in San Francisco, as part of the CTIA Enterprise & ApplicationsTM 2010 event, showcasing the best and brightest in made-for-mobile content.

This time around, we’re taking a look at mobile advertising and marketing, which is expected to increase substantially with the introduction of powerful and flexible new smartphones, operating system platforms, and location-aware consumer and business applications. The festival will showcase both Commercial and User Generated Content (UGC). Videos will be available for review via a special film viewing and submissions portal on Brighthand, which was developed for the event.

Brighthand Mobile Film FestivalAttendees at the event will have the opportunity to use their mobile phones to vote for the best videos, thanks to technology provided by event partner Renu Mobile. The mobile marketing company will also provide 2D Quick Codes that will let smartphone users capture an image for more information on the festival highlights. Winners will also be selected by a panel of judges and awarded a $50 gift card. The finalists and winners may also have the opportunity to have their films distributed on mFlix, an even partner and mobile media channel on the Sprint wireless network.

Mobile marketing and the use of digital coupons, 2D quick codes and SMS advertising by retailers worldwide will generate more than $8b in business by 2012, says Juniper Research. Worldwide smartphone sales have surged to more than 61.5m units sold, notes Gartner Research. These sales are driven by a new wave of media-capable phones, including the Apple iPhone and phones based on Google’s Android operating platform.

“Mobile smartphones are quickly evolving to become a primary pathway onto the Internet for all types of users,” said Tim Scannell, TechnologyGuide Editorial Director. “This has created a whole new audience that is closer to the point of purchase and ready to make on-the-spot buying decisions if they have the right information at the right time.”

As part of the program, Brighthand will be presenting a panel discussion on the current state and future of mobile advertising. Panelists include Brighthand Editor Ed Hardy, Renu Mobile CEO Carol Glennon, MobileTrax chief analyst Dr. Gerry Purdy, and others from the wireless and mobile community. TechnologyGuide Editorial Director Tim Scannell will moderate.

“The Brighthand Mobile Film Festival spotlights the ingenuity and creative nature of mobile film. Film content generated for mobile consumption has evolved at a phenomenal rate and will come to have significant bearing on the consumer decision process in the near future.” added Carol Glennon, Chief Executive Officer, Renu Mobile.

Check out our event page on FaceBook for updated information. Pre-register on for the event on FaceBook and you’ll be entered into a drawing for a $50 gift card.

Upload videos and enter the festival by going to the Brighthand Mobile Film Festival viewing portal.

Event Details:

Brighthand Mobile Film Festival
Thursday, October 7, 2010
Moscone Center West
Room 2018
11am – 1pm

Contact:

Tim Scannell
Editorial Director
TechnologyGuide
Tel. 617/ 431-9789
Email. tscannell@techtarget.com

 

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