CTIA Spring 2012 Wrap Up: the Highs and the Lows

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One of the major phone-related tradeshows of the year was held in New Orleans this week. Brighthand had reporters on the spring CTIA show floor for the whole week, bringing our readers all the latest news.

HTC Droid Incredible 4G LTEA few significant announcements were made, but in some ways it turned out to be an example of the dwindling importance device makers put on tradeshows.

Most of the devices in the headlines run Google’s Android OS. Still, Apple’s iOS and Microsoft’s Windows Phone snuck in. 

Bring on the Phones

The most important device unveiled that the spring CTIA show was the HTC Droid Incredible 4G LTE, the third model in the Incredible series. This will be the first model in the series with LTE, and the first to debut with Android OS 4.0 (Ice Cream Sandwich). When it is introduced, it will have a 4-inch display and a 1.2GHz dual-core Qualcomm Snapdragon S4 processor.

The second most significant model unveiled at this tradeshow was the Samsung Focus 2, which is coming to AT&T’s 4G LTE network later this month. This low-cost Windows Phone will have a 1.4GHz processor, 4-inch display, and a 5 MP camera.

It’s not a first-rank phone maker in America, but Kyocera would like to be. Doing its best to capture headlines this company unveiled two Android smartphones for the show, the waterproof Hydro and the QWERTY-powered Rise

Apple does not officially acknowledge the CTIA tradeshow, but actually does so surreptitiously. As often happens, it released an update to its mobile OS on the first day of this show, bringing its smartphones and tablets to iOS 5.1.1.

Not There

Even though Samsung announced a smartphone at the spring CTIA, it didn’t have a both at this show. When asked about this by a Brighthand corespondent, the company spokesperson pointed out that her company had just had its own event in London where it made a major announcement: the Samsung Galaxy S III.

The situation was somewhat similar for HTC, which had its own private event to unveil the HTC EVO 4G LTE. This company handled things differently, however, as it had a booth at CTIA.

Not everyone took HTC’s tack. Major companies that didn’t have booths at this tradeshow included Apple, AT&T, Nokia, RIM, Google, Motorola… and the list goes on. Most of these have their own private events instead.

Still, just about all these companies were at the show behind the scenes. In addition, a great many companies who make software and accessories for smartphones were in New Orleans.




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