Tomorrow night (or afternoon, in the Eastern time zone) will be one of the most important events since smartphones first saw the light of day — Samsung will finally present the successor of convincingly the best-selling device with Android OS, the Samsung Galaxy S II.
Over 20 million S II units were sold in the first ten months after this handset was revealed at last year’s MWC in Barcelona. Tomorrow we will learn exactly how much this number has increased since then, and also see the next version, which should enable even more impressive success for the South Korean techno giant.
Turn the Hype Machine on High
For this to actually occur, however, Samsung requires two things. First, it needs an exceptionally tense atmosphere of expectation which includes technology buffs telling more and more stories about the not-yet-existent product and less and less about the rival models available or being prepared by the competition. The created hype, according to market laws pioneered by Apple, will result in the upcoming device advertising itself, something that will be long-discussed without any need for additional PR and will be selling well, almost irrespective of its price.
Samsung has fulfilled this first condition, undoubtedly. If previous versions of the iPhone and iPad are excluded, there has never been such curiosity over a technological product before, or a frenzy after even tiny bit of unofficial information about what will be presented on May 3 at the 2012 Mobile Unpacked event.
The second thing that Samsung requires is a device which will bring a certain drastic novelty, i.e. something that has never been seen before or been presented on the smartphone market. A quad-core chipset, a 4.7-inch screen, HD resolution (720p), 8-mega pixel camera, Ice Cream Sandwich and an ultra slim unibody will not be sufficient to quench the public’s thirst for the Galaxy S III, because such devices have already been presented by HTC, Huawei and LG in Barcelona ? and the HTC One X, which has all of the above, is already being sold on many markets throughout the world.
Regardless of the fact that such common specifications are cited when it comes to countless unofficial reports about the new Galaxy, one thing is certain: the Galaxy S III will have at least one feature that surpasses them by a long shot. Samsung’s quad-core Exynos 4 quad chipset has officially been revealed as the hardware platform for “the Next Galaxy”, but no matter how much faster it is than Tegra 3 — as a specification on paper, that does not represent something unprecedented. The 4.7-inch diagonal screen is even a lesser technology novelty (or any other diagonal, for that fact). And so, even though it may sound incredible, perhaps a Full HD screen resolution might be a real possibility from Samsung’s next smartphone.
If true, this will mean that the display on the new Galaxy will have an incredible pixel density: 450 ppi. This would largely surpass the already exquisitely sharp imaging offered by iPad 3 (264 ppi), iPhone 4S (330 ppi) or the smartphone with the so far biggest pixel density, Sony’s Xperia S (342 ppi).
Over the past weeks, we witnessed dozens of theories about what the Samsung Galaxy S III’s precise specifications would be, and each day we hoped of an odd, “accidental” leak of any blurry photograph depicting the device, taken when a developing engineer was not paying attention. The frustration ends tomorrow, on Thursday at 7 p.m. (2 p.m. EDT) at the London Earls Court Exhibition Centre, where Brighthand will be, of course, with me sending my first hands-on review of this spectacular smartphone.
About Dragan Petric
For the last fifteen years, Dragan Petric (www.draganpetric.com) has been working as an IT journalist, editor and analyst, with special interests in telecommunication technologies and services. In addition, he authored five books and published over 2,500 articles in many magazines and newspapers in Europe. He has attended about 30 telecommunications and IT congresses around the world and won several journalists awards for his work.