What to Expect at Mobile World Congress 2010

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Come February 15, the tech world turns its collective attention to Barcelona in hopes of catching a glimpse at the future of mobile technology, which will be on full display at Mobile World Congress 2010. More than 1,300 companies are expected in attendance, each displaying cutting-edge products and technology, all while vying to shape the way users live in an increasingly mobile world.

Mobile World Congress 2010Last year’s MWC attracted approximately 47,000 attendees from 182 countries, and MWC 2010 promises to be just as successful. At least it won’t be lacking for big news, as potentially game-changing announcements from Microsoft, Samsung, HTC, and others are expected.

Brighthand and Technology Guide will be in Barcelona covering the breaking news coming out of Mobile World Congress 2010. Here is a sampling of what we except to see and hear.

Microsoft finally unveils Windows Mobile 7… and maybe the ZunePhone?
Perhaps the worst kept secret of MWC is that Microsoft will be exhibiting the long-awaited Windows Mobile 7. While two high-level Microsoft execs confirmed during a conference call with analysts and investors that Microsoft would at least be talking about Windows Mobile 7 at MWC, they stopped short of saying it would be demonstrated in Barcelona. As Brighthand has documented, however, unconfirmed reports indicate that Steve Ballmer will be demonstrating Windows Mobile 7 in both a business and media edition.

A Windows 7 Mobile media edition also jibes with reports of a Microsoft ZunePhone, which rumors indicate is also making and appearance. Several reports stemming from unnamed inside sources claim that Microsoft’s iPhone-killer, which will come integrated with Zune-like features, will finally be unveiled. It might feature integration with social media sites, Windows Live, and Xbox Live.

Samsung Shows off Bada and Super AM-OLED
Samsung may be looking to steal a bit of Microsoft’s thunder with two of its own major announcements, a new smartphone OS called Bada and new Touchscreen technology called Super AM-OLED.

Samsung teased Bada last December at a launch event, but fell short of providing any hands-on time or new hardware supporting the operating system. Clues from a Samsung teaser page just about confirm that a Bada device will be on display at MWC, expected to be the S8200, which specs indicated is comparable to the Nexus One.

In addition, another as-of-yet-unnamed device will feature Samsung’s new Super AM-OLED touchscreen, which is said to provide better visibility in sunlight, a major drawback to current AM-OLED devices like the Nexus One. The device is rumored to have a 3.3 inch, 800-by-480- pixel display.

Android Assimilates More Devices
Google-backed Android OS seems to have serious momentum as it just released its 2.1 update. Expect a host of new devices leveraging the OS from HTC and Motorola to be on display at MWC.


  • Bravo
  • Supersonic
  • Legend


  • MotoSplit
  • Devour
  • Backflip
  • MotoRoi
  • Zeppelin

No Nokia at MWC, but C Series Announcements Coming?
Nokia has claimed it won’t be showcasing any new devices at MWC, but may still try to make news with a “C series” phone, possibly the C 5 that was leaked in early February.

This company recently lowered many of its phone prices. That, coupled with the now open-source Symbian OS, could mean Nokia is making a real play in the low-cost smartphone market.




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