Handset manufacturer Alcatel came prepared to turn heads this week at IFA, where the company announced four new additions to its One Touch line on Wednesday. Announcing the Idol Alpha, Idol S, Idol Mini and One Touch Hero, Alcatel hopes to target both the high-end market and budget conscious consumers.
The One Touch Hero will be the largest and highest-end device of the bunch. The handset will feature a 6-inch 1080p display and a curved body design with rounded edges and shiny back cover. The handset will come equipped with a full suite of features found in other high-end devices, including wireless inductive charging and the ability to mirror the screen onto a connected device (i.e. television or notebook). The One Touch Hero will also feature a stylus and a unique flip cover with an embedded LED e-ink screen.
The handset will run on Android 4.2 and it will offer a 1.5 GHz quad-core processor, with 2GB of RAM, 8GB (a 16GB variant is also available) of internal storage, a 13MP rear-facing camera and a 3,400 mAh battery, which Alcatel boasts offers up to 16.5 days of battery life in standby mode.
Alcatel notes that the One Touch Hero will be available starting in October of this year, and will sport a high-end price tag reflective of the device’s features and specs, though the company has yet to release official pricing for the device.
The One Touch Idol Alpha will also target the high-end market with its sleek curved metallic design. The handset will sport a think 0.29-inch aluminum frame along with a smooth to the touch matte back cover.
The Idol Offer will not boast the same features seen in the One Touch Hero, but the device will feature a 4.7-inch IPS 720p LCD screen, along with a 1.2 GHz quad-core processor, with 1GB of Ram, 8GB or 16GB of internal storage (upgradable to 32GB) and a 13MP rear-facing camera. The Idol Alpha will also offer strong battery life with its 2,000 mAh battery, which Alcatel claims offers upwards of 15 days of battery life on standby with a 3G connection.
Alcatel plans to release the One Touch Idol Alpha sometime during the fourth quarter of this year and the handset will likely cost somewhere in the range of a few hundred dollars.
Moving away from the high-end market Alcatel introduced the One Touch Idol S. The handset will feature similar specs to those found in the One Touch Idol Alpha, though the device has been toned down in a few areas to lower cost and it will not employ the same high-quality design seen on the higher-end handset.
The Idol S will offer a 4.7-inch 720p LCD display, 1.2 GHz dual-core processor, with 2GB of RAM, 16GB of internal storage (upgradable up to 32GB), a 2,000 mAh battery and a 8MP rear-facing camera.
The handset will ship with Android 4.2 and Alcatel will reportedly begin offering the device sometime later this month.
One Touch Alpha Mini
Living up to its name, the One Touch Alpha Mini will be the smallest handset in the group. The device will offer a design that is just slightly larger than the iPhone 5 with a metallic brushed metal back cover that will be available in four colors: silver, pink, navy and black.
As a budget device, the Alpha mini will feature lower-end specs including a low resolution 4.3-inch display, 1.2 GHz dual-core processor, with 512MB of RAM, 4GB or 8GB of internal storage (upgradable to 32GB), a 1,700 mAh battery and a 5MP rear-facing camera.
Similar to the Idol S, the One Touch Alpha Mini will go on sale in September.