Allrecipes.Com and Avantgo Offer Wireless Food & Recipe Solutions

by Reads (11,107)

Seattle — For home cooks that find themselves at the grocery store and wondering what to make for dinner that night or perhaps curious how to make the most of a featured product or ingredient, the problem is now solved. Allrecipes.com, the world’s largest online recipe site for home cooks, today announced a mobile version of the Allrecipes.com site available on AvantGo, the world’s largest mobile Internet service.

The Allrecipes.com food and recipe channel offered through AvantGo will be available 24/7 and will offer full screen views of over 28,000 recipes, quick and easy search tools that locate the right recipe in seconds, real time personalized shopping lists based on recipe ingredients, a personalized recipe box to store and access favorite recipes and more than 500 food and cooking advice articles with answers to food questions for cooks of all levels.

“Allrecipes.com community is comprised of millions of busy home cooks who are constantly on the go. They rely on technology solutions such as mobile phones and PDAs to help them get more things done in less time – no matter where their days take them. Being able to offer them anytime, anywhere wireless access to the most comprehensive database of home cooking recipes is something extremely valuable,” said Esmee Williams, VP Marketing and Public Affairs, Allrecipes.com. “AvantGo is a fantastic offering and proven leader in delivering mobile content. They have a tremendous membership base and we’re excited to work with them.”

The free AvantGo service is available to smartphone and PDA users and offers the convenience of anytime anywhere access. AvantGo has a membership base of more than seven million unique members. Allrecipes.com has a million plus members and more than 10 million unique visitors annually.

“We pride ourselves on offering mobile solutions to some of the world’s most recognized brands and services,” said Neil Versen, senior director of AvantGo at iAnywhere. “By working with Allrecipes.com as our most comprehensive food channel provider, we are doing just that. Our customer base expects innovative, timely and useful content. We couldn’t be happier to offer them mobile access to Allrecipes.com.”

Allrecipes.com on AvantGo is available immediately at www.avantgo.com.

About Allrecipes.com

Allrecipes.com, the world’s largest independent food site, is an online cooking community where home cooks from around the world come to share, rate and download recipes and meal ideas. With more than 10 million annual visitors and a membership base of more than a million strong, Allrecipes.com is considered the world’s largest test kitchen, offering a nightly glimpse into the kitchens and habits of home cooks everywhere. The site is an indispensable resource for home cooks who are looking for trusted recipes, everyday and holiday meal ideas, practical cooking tips and food advice. The site features more than 28,000 of America’s best-loved recipes. For additional information regarding Allrecipes.com, please visit www.Allrecipes.com.

About AvantGo from iAnywhere Solutions

AvantGo is a free service from iAnywhere that delivers rich, personalized mobile websites to smartphones and PDAs. Today, hundreds of major brands, including American Airlines, CNET, GM, Rolling Stone and The New York Times, leverage AvantGo to target a highly desirable demographic of millions of registered users. AvantGo offers the convenience of anywhere, anytime access, seamlessly supporting both wireless and “sync and go” connectivity. iAnywhere (www.iAnywhere.com) is a subsidiary of Sybase, Inc. To learn more about the AvantGo service, visit www.avantgo.com.

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