Amazon announced today that developers can easily integrate in-app purchases for applications that are sold through the Amazon Appstore.
The in-app purchasing addition to the Amazon Appstore makes Amazon the third company to allow the feature, with the other two stores being the Apple App Store and Google Play. Amazon plans to take 30 percent of the revenue generated from each transaction, similar to Apple’s App Store revenue share.
Amazon’s in-app purchasing capability takes advantage of accounts that an Amazon customer has online. The in-app purchase will also use Amazon’s one-click purchasing.
“In-App Purchasing is simple to integrate and gives developers access to millions of Amazon customers who are already familiar with Amazon’s 1-Click payment system,” Amazon’s Appstore director Aaron Rubenson said today in a statement. “Many of Amazon Appstore’s customers have shopped with Amazon before and they trust Amazon’s easy payment process, which leads to higher conversion of developers’ in-app content and subscriptions.”
Amazon’s in-app purchasing is now available to all developers.