Apple iPhone and iPod touch owners are getting an early Christmas gift from Amazon, as the company has announced that its Instant Video iOS app now includes support for Apple’s smartphones and handheld, too.
Previously the program was only available for the iPad, yet iPhone and iPod touch users can now get unlimited access to a slew of videos from Amazon’s bountiful collection via Instant Video. Of course, only those paying $80-a-year for the Internet seller’s Prime subscription will be able to take advantage of the mobile streaming function, as is the case for the iPad and Kindle iterations of the app.
With over 30,000 titles in the Prime Instant Video library, users can search the entire catalog, or make their decision easier by selecting videos from the Watchlist feature. Subscribers still won’t be able to buy or rent movies within the Instant Video app however, with Amazon forcing customers to purchase content in their browser, as a way for the company to circumnavigate Apple’s outrageous in-app purchasing cuts.
In addition to streaming videos that are free from Prime Instant Video, customers can also download content they bought or rented from Amazon previously, with the company boasting over 140,000 movies and television shows available for download.
This software can be downloaded now from the iTunes App Store. It is free, but requires a subscription.
A clear competitor to both Netflix and iTunes, Amazon Instant Video is a little more restricted in terms of devices, as the iPhone and iPod touch are the first two small mobile products that support the service. With one of the two major mobile operating systems fully accounted for, Amazon can now look at expanding the streaming application to Android handsets.