The Amazon Kindle is debuting today in some Target stores, the first time this electronic book reader has been available anywhere but Amazon’s own website.
This move is tremendously ironic — Amazon.com is the king of online shopping but by putting its eReader in Target’s brick-and-mortar locations has tacitly admitted that there are advantages to having products in retail stores.
Not Widely Available
The retail launch appears to be a trial run: today’s launch is only in Target’s flagship store in downtown Minneapolis and in 102 stores in south Florida.
Still, Target promises that the Kindle will be more of its locations later this year.
This retailer is charging $260 for the eReader, the same as Amazon.
An Overview of the Kindle 2
The second generation of Amazon’s ebook reader has a 6-inch, 600-by-800-pixel e-Ink display that looks remarkably like real paper. It is just over a third of an inch thick (0.36 inches) and weighs about 10 ounces.
This model allows users to wirelessly shop for books directly, and download new content without a PC or Wi-Fi hotspot.
The Kindle 2 includes 2 GB of memory, allowing it to hold more than 1,500 books.
Amazon’s Ebook Store offers over 500,000 books, including 105 of 112 New York Times Best Sellers, most for $9.99. And over 1.8 million out-of-copyright, pre-1923 books are available for free. In addition, users can buy U.S. and international newspapers, and magazines.