Americans Opened More Apps (1.3 Billion!) on Thanksgiving Than Ever Before

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According to new data from analytics company Flurry, Americans opened a stunning 1.3 billion apps this Thanksgiving, a more than two-thirds rise over the previous year. Generally, the holiday is known for relaxing, with a vast majority of businesses closed. Many white collar workers have the luxury of a four-day weekend, and with the time off, it seems, out come the smartphones.

Compared to the week before Thanksgiving, app use during the holiday was a whopping 25% higher, and while shopping apps were definitely part of that, they weren’t responsible for the whole push. The 25% spike is 5% higher than the effect had by previous years’ Thanksgivings.

Smartphone App Usage Over Thanksgiving

Speaking of shopping apps, Flurry saw their use rise by 70% in the week leading up to the holiday. Other apps that got a rise include photo and video recording software, as well as, unsurprisingly, games.

Not every app gets a boost – in fact, some get used much less over the Thanksgiving weekend. Obvious contenders here are business and finance-related applications, as well as news. Apps in the travel category took a huge dive, likely because most people travelling on Thanksgiving are going someplace they’ve been before.

Health and fitness apps also dropped off. Given that the average American consumes roughly 4,500 calories on Thanksgiving Day, it’s no surprise that calorie counters look to take a break.

What apps do you find yourself using over the holidays?

via: Flurry

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