Android Gains Ground, but iOS Still Brings More Revenue to Developers

by Reads (3,595)

Apple’s iOS has long trumped Google’s Android when it comes to providing the most revenue for app developers, and new figures compiled by Business Insider show that this is still overwhelmingly the case.

More specifically,
BI‘s chart contends that Android developers make $0.19 per download for every $1 made by their iOS brethren. When it comes to getting users to pay for downloads and in-app purchases, Android devs make $0.43 for every $1 made by iOS creators.

The figures actually show some improvement by Google’s mobile OS, but they seem to confirm the common assertion that, while Android populates a higher share of the mobile market, its users aren’t as eager to pay for apps as their iOS counterparts.

Indeed, Google fares much better when it comes to generating revenue for developers through advertising, which is the company’s bread and butter. The figures show that Android devs make $0.77 through mobile ad revenue for every $1 made by iOS devs.

In other words, Android developers still appear to be better off making free, ad-supported apps, rather than charging users for content upfront. The gap appears to be closing, but for now, iOS still seems to dominate Android when it comes to user engagement in the app marketplace.

Source:
Business Insider

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