Apple and AT&T Took More than 600,000 iPhone 4 Pre-orders Yesterday

by Reads (5,003)

Customers eager to get the Apple iPhone 4 could start putting in pre-orders yesterday, and demand was so high that Apple’s and AT&T’s systems were overwhelmed.

Apple has issued a statement:

“Yesterday Apple and its carrier partners took pre-orders for more than 600,000 of Apple’s new iPhone 4. It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated.”

Apple iPhone 4A statement from AT&T says:

“iPhone 4 pre-order sales yesterday were 10-times higher than the first day of pre-ordering for the iPhone 3GS last year.”

Overwhelming Demand
In the rush to place orders yesterday, both Apple’s and AT&T’s ordering systems struggled to keep up… and frequently failed.

Apple said, “We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.”

Moving Forward
In the face of this extremely high demand, AT&T has stopped taking pre-orders for this smartphone. The carrier says it does not yet know when it will begin again, but any future orders placed won’t ship on the launch day for the iPhone 4, June 24.

Apple itself continues to take pre-orders, but warns customers that those putting in an order today on this company’s website that their device probably won’t ship until July 14.

Overview of the Apple iPhone 4
Apple’s fourth-generation smartphone is going to be a significant upgrade from the current one, starting with its 3.5-inch, 640 x 960 touchscreen, a much higher resolution than any previous iPhone has offered.

It’s going to have a new slimmer design and run iOS 4.0, the latest version of Apple’s operating system, on a 1 GHz Apple A4 processor. This will be the first version of Apple’s mobile OS with support for multitasking.

Read a Review of Apple iOS 4.0The iPhone 4 will have a 5 megapixel rear-facing camera with a flash, as well as support for recording 720p video at 30 frames per second. In addition, it’s going to include a small front-facing camera for video chatting with an app called FaceTime.

Not everything is being improved: Apple’s upcoming smartphone will have the same amount of storage capacity as the current one.

This smartphone will have 3G wireless networking, as well as Wi-Fi, Bluetooth, and a GPS receiver.

iPhone 4 Pricing
The iPhone 4 is going to come in two configurations: a version with 16 GB of storage will cost $200 and one with 32 GB will go for $300. These prices are for new AT&T customers willing to sign up for a two-year contract, or current customers who qualify for a subsidy. Current customers who don’t qualify will have to pay $200 more.

Those who were able to place an order yesterday for this smartphone will get it on June 24.




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