Apple announced today that the entire iTunes library will be available without the unpopular restrictions on copying files that were previously in place.
These restrictions — called Digital Rights Management (DRM) — only allowed users to play music bought through iTunes on a single iPod or iPhone.
DRM has never been popular with the public, but it was forced on Apple by some of the major music labels: Sony, Universal and Warner. EMI gave up on DRM nearly two years ago.
This change means that going forward all music bought through iTunes can be played on virtually any mobile device, handheld or smartphone. Users will also be able to make as many copies of a song as they need.
A Change in Price Strategy
In order to convince the three music labels to give up DRM, Apple has to concede to their major demand: institute a range of prices for songs sold through iTunes.
Instead of all songs selling for 99 cents, most tracks will drop to 69 cents, but very popular ones will go up to $1.29. Slightly less popular songs will remain 99 cents.