Apple Sells 6.8 Million iPhones in 3 Months

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Apple, Inc. saw tremendous growth in the number of iPhones sold last quarter, and AT&T is reaping benefits, too.

During its most recent financial quarter, 6.89 million iPhone 3G units were sold, more than six times as many as were sold in the same period of last year. 

Apple vs. RIM

“Apple just reported one of the best quarters in its history, with a spectacular performance by the iPhone — we sold more phones than RIM,” said Steve Jobs, Apple’s CEO.

It’s not easy to compare Apple’s and RIM’s sales with publicly available information because the two companies don’t use the same months for their financial quarters. RIM shipped 6.1 million BlackBerries during the June-Aug period, while Apple sold 6.89 million iPhones during the Jul-Sep period.

Apple’s achievement is even more notable because it sells one model, the iPhone 3G, while RIM offers a whole range of smartphone models.

At the same time, RIM’s sales have been impacted in recent months by lengthly delays in its new flagship model, the BlackBerry Bold.

iPhone News  from AT&T, Too

AT&T, the exclusive provider of the iPhone 3G in the U.S., also just revealed the results of its most recent financial quarter. Heavily featured in this is the announcement that  2.4 million iPhone 3G devices were activated on its wireless network during these months.

This carrier agreed to sell the this smartphone at a loss in exchange for an exclusive contract, and it’s certainly paying for the privilege. AT&T says the iPhone 3G initiative reduced pretax quarterly earnings by approximately $900 million or $0.10 per share.

Still, AT&T remains pleased with this deal.  Its primary hope was that this model would bring in new subscribers, and the carrier says that 40% of the iPhone activations last quarter were from customers who were new to AT&T.

A statement from the company says, “AT&T is optimistic regarding continued strong iPhone 3G activations and is confident in the long-term value created by this investment in acquiring high-value, data-centric wireless subscribers.”

This company’s overall net income last quarter totaled $3.2 billion, up from $3.1 billion in the year-earlier quarter, and its earnings per share totaled 55 cents, up from 50 cents year-over-year.

Overall, Apple had a net quarterly profit of $1.14 billion, or $1.26 per diluted share.


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