Apple Significantly Shakes Up Its Executive Team

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There are big changes coming to the top-level executives at Apple. This includes the departure of Scott Forstall, who was in charge of development of the operating system for the iPhone and iPad.

AppleForstall is not going to leave the company until next year, but will only serve in an advisory role until then. Rumor has it he is being forced out not just because of the snafu with Apple Maps, but also because he was too stiff-necked to take part in Tim Cook’s apology for the flawed navigation software.

His responsibilities are being divided up:

Jonathan Ive, who is the head of Apple’s hardware team, is taking on responsibility for the way the company’s software looks and feels.

After this change, Craig Federighi will be in overall charge of both iOS and OS X. This will likely lead to more collaborations between Apple’s desktop and mobile operating systems.

Eddy Cue will take on Siri and Maps, placing all of Apple’s online services in one group — it already handles the iTunes Store, the App Store, the iBookstore, and iCloud.

John Browett, the head of retail sales, is leaving. A replacement is being sought.

Bob Mansfield will lead a new group, Technologies, which is going to include all of Apple’s wireless teams, as well as the semi-conductor teams.

The New Apple

Some see this shakeup as Tim Cook putting his stamp on Apple after being in change for over a year. After these changes, this is no longer Steve Jobs’s company.

Forstall and Jobs (Apple’s former CEO who passed away in 2011) were reportedly good friends. He reportedly does not get along nearly as well with other Apple executives. According to a Businessweek profile, Ive and Mansfield won’t meet with him unless Tim Cook is present. Some former execs have left just to get away from him.



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