Apple’s New CEO Promises To Follow in Steve Jobs’ Footsteps

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Tim Cook took the reins today as CEO of Apple, following yesterday’s resignation of Steve Jobs. Cook sent an email to company employees today promising “Apple is not going to change”.

Tim Cook, Apple CEOHis email says that Jobs made Apple into a company that will continue to make great products without him in day-to-day control. He also promises that the former CEO will provide “ongoing guidance and inspiration” as Chairman of the Board.

Cook’s message said, in full:


I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that-it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.


First Day Non-excitement
Steve Jobs was one of Apple’s co-founders and had lead the company for the last 15 years as it released the iPad, iPhone, and iPad, three extremely successful products that have profoundly changed their respective markets. Many people had expect a fire sale on Apple shares today as investors dumped the stock in a show of new confidence in an Apple without its long-running CEO. It didn’t happen.

The company’s share prices did open lower, but by less than 3%. At the close today, the price was back up to $373.72, just below its closing price yesterday, before Jobs’ made his announcement.




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