AT&T Manages to Dump Remaining HTC First Smartphones in Fire Sale

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HTC FirstThe first Facebook branded phone seems to have met its very end. On Tuesday, AT&T confirmed that the carrier’s fire sale on the HTC First was a success, as the company managed to sell its remaining inventory. The HTC First launched back in April and was met with little interest from both critics and consumers.

AT&T failed to move 15,000 units during the phone’s first month of availability, and as a result, the company quickly put the handset on sale for $0.99. It appears like the strategy was a success as AT&T Mobility CEO Ralph de la Vega has gone on record noting that the company has cleared its remaining inventory.

“We sold a bunch more when we lowered the price,” de la Vega told CNET. “We sold everything we had on that.”

According to unnamed sources from BGR, the decision to discontinue to the HTC First was made back in May and AT&T was set to return unsold inventory to HTC. The fire sale was a last ditch effort to burn the remains of its inventory.

Facebook has decided to cancel its plans to bring the handset to Europe after the poor response in the United States. Additionally, reports indicate that AT&T is standing by its plans to discontinue the HTC First.

Sources: CNET, BGR



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