Aussies Go for Mobile Devices in a Big Way

by Reads (9,157)

Shipments of handhelds and smartphones increased dramatically in Australia during the first quarter of this year.

According to market-research firm IDC, mobile device shipments were up 66.7 percent when compared with the same quarter a year ago.

“The growth in the SHD (Smart Handheld Device) market in Q1 2004 was largely driven by converged devices — specifically voice centric. With a number of converged devices set to be released in the second half of 2004, the stage is being set for further growth in this market space,” said Michael Sager, IDC Market Analyst.

With 35.6 percent of the market, HP has a large lead in Australia. palmOne is a distant second with 13.5 percent, just slightly ahead of Nokia, which has 13.3 percent of the market.

In forth and fifth place are Motorola and Research and Motion, each of which has 7.5 percent of the market.

Mercie Clement, IDC Associate Analyst added, “From an Operating System perspective, Microsoft grew by 41.3 percent sequentially, while Palm declined by 39.4 percent over the same period. The third position went to Symbian, which grew by 15.9 percent from the final quarter of 2003.”

According to rival market-research firm Gartner, the Palm OS and Windows Mobile are virtually neck-and-neck in worldwide market share. Garner analyst Todd Kort explained, “The decline in Palm OS market share in the first quarter of 2004 is not unexpected because many Palm OS users have delayed PDA purchases until they can evaluate PalmSource’s upcoming operating system Cobalt.”

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