AvantGo has partnered with General Motors to bring PDA users interactive content at the North American Auto Show in Detroit. PDA users at the show have the ability to download GM car details at numerous beaming stations.
The content requires the user to have AvantGo installed, which is also available from the beaming stations. I haven’t seen the stations, but at the CES they had something similar for the exhibitor directory. The only problem is the directory was huge and there’s not a little shelf to sit the PDA on while it syncs. I actually dropped mine once while waiting, then gave up on the whole process…then again I can’t even bench 50 pounds, so that might be my problem. Just a note…if you want PDA users to sync large files at these beaming stations, build us a little shelf…
“The general public can use the mobile marketing application to shop for a car; it is completely customizable and makes browsing the more than 50 vehicles in the GM family simple and fun. Customers can shop on their handheld and browse by GM division, style of vehicle, size, feature or pricing, for example. “
“More and more companies are realizing the power of mobile marketing solutions that give organizations creative ways to reach out to new and existing customers,” said Neil Versen, vice president of sales for My AvantGo. “The My AvantGo service has over seven million registered users, and the GM PDA Show Room application is a great example of a forward-thinking company using innovative ways to reach this potential customer base.”
Any Detroit PDA-ers up there to test this service out?