Following a trend in the industry, Research in Motion is the latest to launch an on-device software store. This allows many BlackBerry users to shop for software directly on their device.
At launch, BlackBerry App World offers a collection of roughly 1,000 personal and business applications.
It is available now to users in the United States, United Kingdom and Canada — with more country launches to follow — and requires a devices with a trackball or touch-screen running BlackBerry OS 4.2 or higher.
The on-device store can be downloaded by visiting www.blackberry.com/appworld on the handset.
All software purchases are made through PayPal, an online service that allows users to buy items with a credit card or by drawing funds directly out of a bank account.