Research in Motion (RIM) officially announced today that it will be offering its BlackBerry handhelds and wireless email service in China. This really doesn’t come as a big surprise, as this company has made no secret of its plans to expand into this huge potential market.
The devices will be offered by China Mobile Communications, and the two companies will initially focus on supporting multinational corporations with operations in this country.
China Mobile will soon offer BlackBerry service nationwide and provide the necessary SIM cards.
Despite today’s announcement, the two companies haven’t said when BlackBerry handhelds and the BlackBerry Enterprise Server will actually be available in China.
BlackBerry vs. RedBerry
RIM will face strong competition from a similar push email service that was recently launched.
In a move clearly aimed at stealing the BlackBerry’s thunder, China Unicom Ltd., the telecommunications giant controlled by the Chinese government recently rolled out the RedBerry service.
“The RedBerry name extends the vivid name of BlackBerry that people are already familiar with, and it also combines the new red symbol of China Unicom,” the company said in a statement.