Bluetooth Awareness Nearly Doubled in the Last Year

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Recently, the Bluetooth Special Interest Group (SIG) commissioned research firm Millward Brown for an independent study on consumer awareness, attitude, and usage of Bluetooth wireless technology compared with its rivals.

The company polled 1,300 consumers between 18 and 70 in the United States, United Kingdom, and Japan during the fall of 2003 and again in the fall of 2004.

Between the two surveys, consumer recognition and awareness of Bluetooth wireless technology showed significant growth.

When asked to select which technology allows mobile devices to connect wirelessly, consumers increasingly chose Bluetooth wireless technology across all regions in 2004 as compared to the study in the previous year.

In the U.K., this awareness increased from 47 percent to 77 percent. In Japan, it increased from 43 percent to 61 percent. And in the U.S., it almost doubled from 22 percent to 41 percent.

Awareness of Bluetooth was more than double that of Wi-Fi in the U.K. and Japan, while the two were roughly equal in the U.S.

Bluetooth Logo Information collected in the study also showed that consumers are increasingly aware of Bluetooth enabled products.

Across all three regions, consumers are most aware of Bluetooth wireless technology in mobile phones, handhelds, and PCs.

The U.K. continues to have the most informed Bluetooth consumers among those surveyed, with a consumer awareness of headset utilization as high as 40 percent.

Although less in the other regions, awareness still increased from 5 to 11 percent in the U.S. and from 6 to 10 percent in Japan.

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