Borders, one of the nation’s largest booksellers, has opened an e-book store, and has just introduced apps to allow Android OS smartphones and many BlackBerrys to access its catalog of 1.5 million titles.
These new software titles join the version Borders released for the iPhone, iPad, and iPod touch last month.
All versions let customers browse and buy ebooks; search by title, author, topic, or keyword; access their library; and download books for offline reading.
The Borders eBook app is available from Borders.com. It is free to download and use.
This software runs on smartphones running Android OS 2.0 or higher, or on the BlackBerry Curve series, the new BlackBerry Tour 9630, and the BlackBerry Bold series. There are also versions for iOS 3.0 or higher, as well as Microsoft Windows and Mac OS X.
A Crowded Market
Borders’ electronic book store is going up against ones offered by Amazon.com and Barnes & Noble.
Both of its rivals offer dedicated ebook readers — the Kindle and the nook, respectively — and Borders is no different: it recently introduced the Kobo eReader, which sells for $150.