A final mobile digital television (Mobile DTV) broadcast standard has been adopted by the Advanced Television Systems Committee (ATSC). This means U.S. broadcasters can now start rolling out an array of video services that will be available to consumers on their smartphones, portable DVD players, and in-car TVs.
The Open Mobile Video Coalition (OMVC), an association of more than 800 broadcast stations, is ready to start sending consumers on the go live local news, weather, sports, and favorite programs.
Mobile DTV technology uses 6 MHz channels used by TV stations to send HD programming, not the wireless data networks used by cell phone companies.
Not Just Your Soaps
The OMVC envisions a range of mobile services beyond just live broadcasts, such as current traffic maps, closed captioning, sports and news highlights that could be stored in memory on a device, Video On Demand for future viewing, time-shifted television, mobile digital video recording, interactive polling, electronic coupons, targeted advertising, and an electronic service guide for ease of tuning.
This group did not say when the first Mobile DTV-compatible devices will hit the market, or when broadcasting using the new standard will begin.