Business Interest Soars in Wake of iPhone 4 and iOS 4 Introductions

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As consumers rush to get their hands on the new Apple iPhone 4 and iOS 4 software, a new study reveals that many of these users may have business rather than entertainment applications in mind for the new device.

More than half the people who presently own an iPhone said that the new features of iOS 4 will cause them to use their iPhone for work purposes more often. A third or more of the people who are now iPhone-less also say they would consider purchasing one for work purposes, based on the new features of both iOS 4 and iPhone 4. Approximately 56 percent of iPhone users surveyed were likely to use the device for work purposes, notes the survey.

More than 2,000 Americans were polled in the Sybase commissioned study, conducted by Zogby International that explored increasing demand for iPhones in the workplace.

Some of the features in the new phone and OS that appeal to the business user include: It’s ability to sort email conversations by subject, multi-tasking between applications, and having the ability to remotely wipe sensitive information from your iPhone should you accidently leave it in the back seat of a taxi. Business users and administrators may also be attracted by the iPhone’s beefed up abilities to handle business applications, notes the survey.

Other findings that came from the study:

  • Of those surveyed where employers do provide them with a mobile device, more than half claim they would ask their company to upgrade to an iPhone based on the new features of either iPhone 4 or iOS 4
  • A top feature for business-minded users is the iPhone’s ability to multitask between applications, with 43 percent of those surveyed choosing multitasking over any other new feature.
  • Despite consumer buzz around the video conferencing capabilities of the new iPhone 4, study results indicate that users are unsure of the implications of video conferencing on their mobile device.

One more interesting tidbit: More than half (64 percent) of iPhone current owners use the device at least once a week for work-related tasks. The most common work related task conducted by users with mobile phones was making business-related phone calls, while the most common task for iPhone users was checking work email.

Also, roughly 20 percent of those surveyed regularly use business applications they have downloaded from the iTunes App Store versus using company supported business applications (13 percent). This demonstrates an increased opportunity for companies to harness the new capabilities of iOS 4 through custom-built enterprise applications that mobilize business processes, says Sybase.

The Sybase commissioned study consisted of an online survey of 2100 adults, 1780 of which own or making regular use of a mobile phone, with 244 of that sub-group owning or making regular use of an Apple iPhone. A sampling of Zogby International’s online panel, which is representative of the adult population of the US, was invited to participate. Slight weights were added to region, party, age, race, religion, gender, education to more accurately reflect the population.

Sybase is a leading provider of enterprise-class software and services, designed to manage, analyze and mobilize information.

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