Canonical Drops Ubuntu Edge Price to $695

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Ubuntu EdgeAfter getting off to an impressive start, Canonical’s Indiegogo campaign for the Ubuntu Edge smartphone has slowed down considerably, with only $8.7 million raised of the $32 million needed to fund the project. But while Canonical still has a long way to go, the company isn’t calling it quits.

On Thursday, Canonical announced its second price decrease for the device, dropping the regular price of the Ubuntu Edge from $775 to $695 for the last two weeks of the campaign that’s scheduled to conclude on August 21. Unlike the other deals and offers issued by Canonical, this price drop is not limited to a select number of backers and will last for the entirety of the campaign.

The Linux developer attempted to keep the momentum going back in July with the announcement of new pledge tiers, allowing a limited number of backers the chance to purchase the handset at a discounted price. Unfortunately, the recently introduced tiers were unable to hold interest.

Canonical noted that today’s price drop was a result of recent negotiations with several major component suppliers, which are allowing the company to manufacturer the handset for less. Canonical has expressed that it has no further plans to reduce the cost of the Ubuntu Edge further during the remainder of the campaign.

Canonical still has a long way to go before reaching its goal of $32 million, but that doesn’t mean that the company is down and out quite yet.

Source: Indiegogo



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