CeBIT 2003 – Sandisk Releases a Handful of New Mobile Memory Options

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New Product – miniSD for mobile phones

miniSD was recently adopted by the SD card association as an ultra-small form factor SD card. These cards are designed primarily to meet the needs of mobile phone users, where space is at a premium. Compared to standard SD cards, the miniSD card saves more than 40% of the printed circuit board area and more than 60% of the volume required to support the card in a portable device. The miniSD card is 21.5 millimeters (mm) long, 20 mm wide and 1.4 mm thick, and occupies a footprint of 430 square mm and volume of 602 cubic mm. SanDisk will offer a wide range of memory capacities in the new format, with 16, 32, 64, 128 and 256 megabytes (MB) expected to ship in 2003. The 16MB card will begin shipping this month.

 

“The miniSD card that we are announcing today may become one of the most important cards introduced by SanDisk in recent years”, said Eli Harari, President and CEO of SanDisk. “The miniSD form-factor was developed by the SD Card Association, founded by Matsushita, SanDisk and Toshiba, as well as leading OEM’s in mobile communications. The new generation mobile cell phones introduced this year are differentiated primarily by their exciting multimedia capabilities, including cameras, MP3 players, and internet messaging, which are expected to drive the requirement for removable flash Storage cards.”

To allow interoperability with standard SD devices, SanDisk will also offer an adapter that converts the miniSD card into the SD card form factor. The adapter allows the miniSD card to fit into existing SD card slots, and thereby provide compatibility with the rapidly growing number of SD compatible devices in the market.

Pricing is expected to be very similar to current SD card prices.

 

New 2GB and 4GB CompactFlash cards

Wes Brewer, senior director of retail product marketing and business development at SanDisk, said, “With the continued growth in camera resolution and corresponding file sizes, many professional and prosumer-class cameras are requiring higher capacity memory cards than are currently available. Larger card capacities are also being driven in the point and shoot category of cameras by the addition of Motion JPEG video clips and audio support for both still and motion images. SanDisk’s ability to pack 4GB’s into a Type I CompactFlash card is perfectly matched to sales trends in a growing segment of the digital imaging marketplace.”

The 4GB CompactFlash card has a suggested retail price of $999.99 and is expected to start shipping this summer. The 2GB CF card has a suggested retail price of $499.99 and is expected to start shipping this summer.

 

New 512MB and 1GB SD cards

Wes Brewer, senior director of retail product marketing and business development at SanDisk, said, “The SD card has evolved as the Storage medium of choice for many consumer electronics devices such as digital cameras, handheld computers, audio players and mobile phones. The popularity of the SD format in these new devices has created tremendous retail channel demand for higher capacity cards than those that accompany the device at the time of purchase. The introduction of our new high capacity SD cards makes it possible, for example, to store in excess of 400 high resolution digital images, literally hundreds of motion JPEG compressed video clips and up to 16 hours of MP3 music on a single card. We believe that our introduction of the 512MB and 1GB cards is perfectly aligned to meet both current and future demands of our end-use customers.”

The 512MB and 1GB SanDisk SD cards use one gigabit NAND flash memory chips, based on patented multi-level cell (MLC) technology pioneered by SanDisk. MLC allows two bits of data to be stored in one memory cell, doubling memory capacity. SanDisk is currently shipping 16, 32, 64, 128, and 256MB SD cards. The 512MB and 1GB SanDisk SD cards have suggested retail prices of $169.99 and $329.99 respectively. The 512MB SD card is expected to be available in the second quarter while the 1GB SD card is expected to be available in the third quarter.

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