As a way of increasing the the public’s awareness of its product, Celio has temporarily dropped the price of the Redfly down to $200.
The Redfly is a laptop-shaped device that can be used to give a Windows Mobile device a larger display, full keyboard, mouse, and USB ports. Essentially, it turns a smartphone into a subnotebook.
Although dropping the price of its only product by 50% might appear to some as a desperation move, Celio executives say it is anything but. According to them, they were considering how to spend their marketing budget, and decided the best way to raise awareness of the Redfly was to get more units out to customers with a dramatic but temporary price cut.
“Redfly is infectious when a user has the experience on their smartphone,” said Kirt Bailey, CEO Celio Corp. “Executives who buy and use Redfly refuse to give it back. Our marketing funds are best spent seeding devices into the market through this special promotion.”
Therefore, this product will be available for $200 until October 31.
More about the Celio Redfly
Although at first glance this model resembles a subnotebook, the Redfly works completely differently. It serves as an accessory for a smartphone, and does not act as a stand-alone computer.
When Celio’s device is connected to a Windows Mobile phone, either by Bluetooth or USB, any application on the smartphone is shown on the Mobile Companion’s 8-inch, WVGA display without modification or synchronization. The user is then able to interact with that application through a large keyboard and trackpad or mouse.
It is able to run for eight hours on a single charge, or some of its battery power can be transferred to the smartphone.
The Redfly is 9 inches wide, 6 inches deep, and 1 inch thick. It weighs 2.0 pounds (plus a 4 oz. adapter).