Dell Getting Serious About Smartphones

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Dell’s first smartphone was released this year, and this will apparently be followed by many more. The company has reorganized to create a new division focused on this class of devices.

The Dell Mini 3i and a more powerful version called the Mini 3iX are part of a new entry-level series of smartphones based on Google’s Android OS. Unconfirmed reports have also revealed the Dell Streak, an Internet tablet phone.

This company’s new communications division will be responsible for developing follow-up models.

An Industry Veteran
This division being headed by Ron Garriques, who previously was in charge of Dell’s consumer group, but before that he was president of Motorola’s mobile devices business.

Dell hired Garriques several years ago, in what many consider the first step in a long-term plan to enter the smartphone market.

Previously, Dell had been an important player in the PDA market with its Axim series. However, the company dropped out as interest in traditional handhelds waned and the market switched to smartphones.

Android and Windows Mobile
Both of Dell’s phone models that have come to light — officially and unofficially — have run Google’s Android OS. Still, there’s a possibility that it’s also working on ones based on Microsoft’s Windows Mobile OS.

Unconfirmed reports from early this year indicate that that Dell has developed at least one prototype Windows phone, but no details on this have leaked out.

Source: WSJ

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