The small Caribbean nation of Haiti was struck by a devastating earthquake this week, killing thousands and leaving many more without food, water, or shelter. Those who would like to make a donation to help can do so with their cell phone by sending a simple text message.
To donate $10 to the American Red Cross, text “Haiti” to 9-0-9-9-9. Another option is Wyclef Jean’s Haitian Yele charity — send “YELE” to 5-0-1-5-0-1 to donate $5 to this group.
Text message donations will appear on customers’ next mobile phone bill. Most carriers are waiving the cost of the actual text message.
Since this campaign stated earlier this week, over $10 million has been raised for the Red Cross just through text donations. More is needed, though, to establish field hospitals, restore water and sanitation systems, distribute supplies, and restore family links facilities.
A Quicker Option
Making a donation with a text message is quick and easy for the phone user, but it’s not necessarily the quickest way to get money to these charities.
Mobile Accord’s mGive program is handling the Red Cross text campaign, and it acknowledges that donations won’t be given to the charity for 90 days, mostly because the money won’t be transferred until customers pay their phone bills.
A faster option is to go the Red Cross website and make a donation, or call 1-800-RED-CROSS.