Evidence Growing for an Entry-Level iPhone

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It is appearing increasingly likely that Apple is going to introduce a less-expensive version of its signature smartphone.

In recent weeks, there have been a number of unconfirmed reports pointing toward this happening. The latest evidence is a bit more indirect, but still very interesting.

The story starts out as if the rumors of a cheaper iPhone were wrong: Apple’s head of worldwide marketing Phil Schiller told the Shanghai Evening News said that low-cost smartphones will “never be the future of Apple products.” That would have been the end of the matter, except that the Shanghai Evening News later updated its article on its interview with Schiller, removing his comments on low-cost phones.

It’s not clear what happened, but it seems likely that Apple requested the Asia-based newspaper make significant changes to its article because it was wrong. And that certainly implies that Apple is indeed working on an entry-level version of the iPhone.

This is something analysts have been urging the company to do for years. As it stands now, every version of the iPhone is too expensive to gather a large following in developing markets.




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