On Thursday, Facebook announced that it is offering video functionality for Instagram through a service aptly named “Video” on Instagram. The new feature is but one of many additions that the social media giant has made of late including hashtag support, verified pages, and comments with inline photo embeds.
Facebook, the owner of Instagram, introduced the video functionality as a means to compete with Vine, which is owned by Twitter. The video feature is accessed via an icon on the bottom right corner of the app. Users will be able to record up to 15 seconds of video and they will have access to 13 new filters exclusive to the service.
Unlike Vine, Video on Instagram is being released on Android and iOS at the same time. The videos shot via the application will be viewable on the web. Also, the application won’t run on a loop like Vine. Instead, users will see videos via the pop up feed, and the video will play once. In addition to the other new filters, Instagram will be offering a stabilization feature called “Cinema”.
The application is now available for both iOS and Android in their respective app stores. Instagram had no news about a Windows Phone version of the app, although the company has reportedly said that it is talking with Microsoft.