EMI Music UK has agreed a deal with The Carphone Warehouse which will make Robbie Williams the first artist ever to release an entire album plus video content on a removable memory card.
Robbie Williams Greatest Hits will be released on an MMC card, as well as on CD and vinyl. The MMC version will be playable on a variety of mobile phones and handhelds.
While the MMC version will be a lot easier to carry around than a CD, it will be considerably more expensive. In the U.K., the CD version of the Robbie Williams album will cost 8.99 pounds (about $16.22), the memory card version will sell for 29.99 pounds (about $54.10).
Desite this, The Carphone Warehouse seems optimistic about sales and is already in talks with EMI to deliver more pre-loaded memory cards this Christmas.
This retailer will begin selling the Robbie Williams Greatest Hits MMC Cards exclusively across its 600 U.K. stores next month.
Thanks to News.com for the tip.