After leaving HTC as the company struggles to regain its footing in the smartphone market, two former executives have started their own mobile company, Kazam.
Kazam is a smartphone manufacturer focused on devices with a “stunning design” and more of a company focus on customer service. The startup has been created by HTC’s former head of sales, Michael Coombes, and former U.K. marketing head, James Atkins. Coombes will be the CEO and Atkins will be the chief marketing officer.
The duo will focus their business on the European market, where they see an opportunity to “disrupt the status quo,” Atkins told CNET. Kazam will focus its resources on manufacturing smartphones that are well-designed, offer intuitive technology, and are backed up by robust hardware. In order to differentiate Kazam from the European competition, the company will offer its users customer service and support even after they’ve purchased the smartphone.
Coombes and Atkins were mute on what the exact form of support they’ll be offering customers is, but it’s a safe bet it goes beyond software updates, which most smartphone users receive regularly already. Additionally, the pair didn’t disclose what operating system Kazam smartphones will run, but considering they came from HTC, it’s not a wild guess to believe they’ll continue running the Android OS.