Fujitsu Continues to Keep Their Pocket PCs Out of the US

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Fujitsu has one of the best PDAs on the market, the Loox 610. This model includes 128MB RAM, Bluetooth, WiFi, dual expansion slots, user replaceable battery the list goes on. They re even rumored to be working on a mid-level PDA to broaden their market coverage. So what s keeping such a dominant machine off our shores?


Fujitsu Loox 610


Fujitsu evaluates bringing the Loox to the US every quarter or so. The constant repellent though is staunch competition from other vendors and the costs associated with distribution and ongoing product support.


There are essentially three sub-markets within Pocket PCs. The first is the entry-level where Dell continues to dominate. Dell is in a unique position though. They have the ability to sell some products at a loss, knowing they ll make up margin in other areas of their stores. The second tier is made up of the $400ish Pocket PCs that start to offer advanced features like WiFi and integrated cameras. The last level includes the high-end units, packed full of features like large displays, multiple Wireless Options and more.


HP is a perfect example of a PDA manufacturer hitting on all cylinders; seemingly with a unit for everyone, which is where Fujitsu falls short. Their Loox 610 may be one of the most advanced models on the market, but without a full portfolio of PDAs, they suspect it will be hard to compete against HP and Dell. They re also not ready to play the quantity game, cutting prices and sometimes taking a loss; just to move product.


Fujitsu s game has always been delivering a quality product for a fair price. This holds true not only with Loox, but with their entire notebook and tablet lines. I suspect that we ll see Fujitsu make a North American play in the next year or so, as they build out their PDA line. For now, if you really want a Loox 610, you can import it from European resellers, if you can handle paying a hefty premium.


For word on what to expect with Fujitsu Tablet PCs check out what’s up at



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