Global Telecoms Business Innovation Summit 2011 Focused on Cloud-Based Services

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The telecommunications industry elite from all corners of the world gathered last week in London, where one of the most prestigious European meetings of the sector took place: the Global Telecoms Business Innovation Summit. This was a one-day event with carrier representatives — mostly C-level executives — presented the latest technological innovations, as well as innovative concepts and ideas regarding the formation of their services and business models.

A significant trend of this year’s summit was telecommunications in the cloud. It seems that online-based services are a part of the strategy of all the big fixed and mobile carriers in the world. These are being developed as a result of a trend in the telecommunications business that is becoming increasingly obvious — there’s linear profit decrease from basic services, like voice and data.

Global Telecoms Business Innovation Summit 2011Summit organizers depicted this transition in business concept during the event: options of realizing easy profit from voice and data traffic are closing, but profit options from specialized services intended for a narrower realm of users with specific telecommunications needs are opening up.

According to the organizers, such specialized telecommunications services are most productive if they are designed to work online because this ensures their platform independence, i.e. availability on smartphones, tablets and other mobile devices.In addition, it means the users no longer have Tobe so concerned about account security and data storage. Carriers that will offer the broadest spectrum of specific services, especially those designed in cloud, will win better rankings in this switching of roles in the telecom market.

Coincidently, Apple announced its iCloud service parallel to the London Summit. As its name implies, this music service is designed for the cloud, and helped boost the confidence of conference presenters that they are on the right track.

Top Concepts
Ten “million dollar concepts” were presented at the Summit, i.e. ideas for the so-called “killer” telecom applications were given for the upcoming five-year period. These included HD Internet, 4D television, Viral TV, mobile video-hosting, mobile telemedicine, LTE connected cars, broadcast gaming etc.

Still, many Summit participants were most interested by the Set-top box in cloud, which enables the distribution of interactive digital television, regardless of where the user is and the display the TV signal would be broadcast — whether it be a cell phone, tablet, computer or a TV set. Set-top box will no longer exist in a physical for the user, but software in cloud will perform the interpretation of user-distributer interaction.

Innovation Awards
Following the Summit, the Global Telecoms Business Innovation Awards took place in London — a gala dinner where awards were presented in several categories. Carriers and their partners from all parts of the world and nearly all continents accepted the awards, mostly board members of the company in question. The larger part of the awards cake went to specialized cloud-based solutions.

Global Telecoms Business Innovation AwardHuawei was most often mentioned as a partner company which developed awarded solutions, as the company contributed to the prestigious title Mobile platform innovation award (Aero2 was awarded for its solution of the multi-platform implementation of LTE networks), followed by the Digital Divided Innovation award (Vodafone was awarded for 800 MHz LTE implementation in Germany) and in the MVNO platform innovation category (KPN was awarded for the international platform intended for the construction of virtual mobile carriers) Huawei thus turned out to be one of the most innovative equipment suppliers in the telecommunications industry, on a global level.

Of course, there were more categories with projects being awarded. A1 Telekom Austria and Alcatel-Lucent won an award in the Broadband bandwidth innovation category for 390 megabits/s DSL technology, which is the fastest yet Internet access for resident users via fixed infrastructure.

Telecom Italia and Juniper Networks won an award for IPv4 to IPv6 migration technology in the IP transformation innovation category, while coincidentally enough, on the day when the awards ceremony was held, the so-called IPv6Day was held as well, a global-scale test flight of IPv6 sponsored by the Internet Society. On World IPv6 Day, major web companies and other industry players came together to enable IPv6 on their main websites for 24 hours. The goal was to motivate organizations across the industry – Internet service providers, hardware makers, operating system vendors and web companies – to prepare their services for IPv6 to ensure a successful transition as IPv4 address space runs out.

Global Telecoms Business Innovation AwardsFurthermore, Croatian mobile carrier Vipnet was awarded for ship fleet surveillance service in the Location service innovation category, together with its partner GDi Gisdata. This service enables insight into the vessel status in real time with a simple web application as well as detailed reports on vessel movements, the precise time and location of the vessel in case it runs aground, is in danger or is damaged.

AT&T won an award in the Smartphone management innovation category. The accolade to this US telecom was presented for the Virtual Smartphone Platform project in co-operation with MobileIron, which provides over-the-air protection and control for smartphones being used within an organization, both company and employee-owned. It provides multi-platform visibility for integrated devices running on various mobile operating systems and across multiple wireless service providers.

Global Telecoms Business, which presents the award, is a highly respected European medium strictly intended for C-level management in telecom companies. Representatives of awarded carriers and their partners were presented the statues by the Global Telecom Business editor-in-chief Alan Burkitt-Gray. This is an award with years of tradition and it is highly respected on the global telecommunications market.

About Dragan Petric
For the last fifteen years, Dragan Petric (www.draganpetric.com) has been working as an IT journalist, editor and analyst, with special interests in telecommunication technologies and services. In addition, he authored five books and published over 2,500 articles in many magazines and newspapers in Europe. He has attended about 30 telecommunications and IT congresses around the world and won several journalists awards for his work. 

 

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