Google is giving up using its web site to sell the Nexus One directly to the public. Instead, the company is going to use its site to showcase all the smartphones running the Android OS.
Most phones sold in the U.S. are purchased through a wireless carrier like Verizon or AT&T. But Google tried an experiment with the Nexus One by offering it directly to the public, and leaving it up to the consumer to get service.
Andy Rubin, the head of the Android team, has admitted that this experiment wasn’t a success: “While the global adoption of the Android platform has exceeded our expectations, the web store has not. It’s remained a niche channel for early adopters.”
According to Rubin, customers want to try out a phone before they buy it, limiting the interest in a model like the Nexus One that’s only available online.
A New Strategy
Going forward, Google is going to use a more traditional method for selling the Nexus One, with it appearing in the retail stores of wireless carriers. This is already the way the smartphone is sold in Europe.
Rubin did not give say which U.S. carriers will start offering the device in their stores, but the sole carrier that has gotten wholeheartedly behind the Nexus One is T-Mobile. The version of this device designed for AT&T’s network is being sold without any cooperation from this carrier, and plans for Verizon and Sprint versions were recently dropped completely.
Once Google has fully transitioned to selling this product only through carriers, its website www.google.com/phone will switch from selling the Nexus One to advertising all the Android OS models that are available.
What about a Google Nexus Two?
Nothing in Andy Rubin’s comments said or even implied a Google Nexus Two is being developed.
Considering the limited success with the original model, and that its plan of changing the way Americans buy smartphones has failed, a follow-up seems unlikely.
The Nexus One runs Android OS 2.1 on a 1 GHz Snapdragon processor. As it uses Google’s operating system, it comes with a suite of applications with strong ties to this company’s online services for email, calendar, navigation, and more. There’s also a extensive collection of third-party apps.
It has 512 MB RAM, and this device comes with a 4 GB microSD card. Users have the option to expand this up to 32 GB.
The current version supports either T-Mobile’s or AT&T’s 3G service. In addition, the Nexus One also has Wi-Fi b/g and Bluetooth 2.1 + EDR with stereo support.
Other features include a 5 MPx camera with auto-focus and LED flash, 3.5 mm headset jack, a GPS receiver, accelerometer, and digital compass.