At Google/IO today, Google launched its long-rumored on-demand subscription music service. Dubbed “Google Play Music All Access,” the service can be accessed through both Web and mobile interfaces. Although it is elegantly designed, Google’s music service will be playing catchup in an increasingly crowded field against well established rivals such as Spotify, Pandora, Rhapsody and Rdio. Apple is rumored to be readying a similar offering.
“A year ago, we launched our locker service. Soon after, we launched our music store. Today, users in 13 countries are enjoying their music on Play Music,” said Chris Yerga, Google’s engineering director for Android, in a demo at I/0.
Google, though, is licensing the same music library from music publishers as Spotify and Rdio, for example.
‘All Access Starts with Explore’
“All Access starts with Explore. It’s a guided way to browse a collection of millions of tracks. From the moment you enter Explore, you get recommendations based on your listening preferences. You can also browse top playlists and charts, and selected content by our own music experts,” Yerga contended.
Recommendations can be based either on musical tastes expressed by users or on preferences that the service learns from their behavior.
In addition, all music stored in your personal Google music locker is automatically imported into All Access, Yerga said. Underneath that content, all other music an artist has on All Access is automatically listed.
Pricing for All Access is $9.99 a month after a one-month free trial. If you sign up by June 30, you’ll pay only $7.99 per month.