Handango, one of the leading online retailers of mobile software, says it has identified a number of trends indicating that third-party applications for BlackBerry wireless handhelds have reached a tipping point – the point at which sales begin to accelerate exponentially based on a variety of market factors.
“Using our proprietary customer data, we have identified a set of trends that indicate tremendous momentum around BlackBerry,” said Randy Eisenman, president and chief executive officer at Handango. “With accelerating growth in BlackBerry sales, wireless activations remain amazingly high, and the interest and uptake of third-party applications is beating all of our expectations.”
Among the key data points:
- Overall Handango Software Sales for BlackBerry are up 1,201 percent over the same quarter last year and 64 percent over Q4 2004.
- Sales per unique BlackBerry customer are 13 percent higher than Palm OS and are growing.
- Visitors to BlackBerry download portals powered by Handango are up 29 percent over the fourth quarter of 2004.
- The number of third-party BlackBerry applications has grown an average of 41 percent quarter over quarter since the first quarter of 2004.
“Having watched mobile software markets for more than six years, we’re seeing the same set of trends in BlackBerry that we saw in Symbian OS immediately before application sales skyrocketed in the fall of 2003 and Symbian OS phones began topping our device lists,” said Clint Patterson, vice president of marketing at Handango. “All of our data tell us that third-party software for BlackBerry is poised for massive growth in sales, developers, and applications.”